Alexa Firmenich a Swiss-Swedish writer, photographer
and brand consultant based in Mexico City. She worked
for several years in environmental and social initiatives
that took her around the world, and allowed her to pursue
her greatest passion – the personal discovery
and documentation of different communities, countries, cultures and worlds within worlds. Alexa worked for several years in London for Monocle Magazine. In Mexico City she launched a fragrance company, worked in the creative team of a large luxury furniture company rebrand, and served as cultural director for a new gastronomical and cultural institute.  She has recently launched a sustainable travel company in Mexico focused on consciousness, conservation and heritage. Throughout her work, Alexa focuses on relationships with artisan communities, on social responsibility and awareness, protecting the beauty of the natural world. Her extensive experience living around the world, speaking several languages and consulting for different brands allows her to understand the needs of a wide range of different clients.

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